Project - ConAgra Foodservice Online Database

Introduction

The ConAgra Foodservices Online Database (CFOD) is an private data warehouse and marketing campaign management system. This system combines customer and marketing information from 9 different manufacturing companies owned and operated by ConAgra Foodservices.

 

 

My Role

Summary

Start Date: March, 2001
Release Date September, 2001
Months to Complete:  7
Final Status: Released
Current Status:  unknown
Lines of Code: 12,000 (approx.)
Developers: 2
Other Staff: 2
Budget: available upon request
URL:  not public
Platform Windows 2000
IIS  5
Database:
MS SQL Server 2000
Programming Language: ASP
JavaScript
Java (backend data processing)
Tools Used: MS Enterprise Manager
TextPad
Dreamweaver UltraDev 4
Fireworks
Markup Language: HTML

Features

  • Online Query Builing tool. This was an all HTML web interface to dynamicaly build datamining queries. The back end of the query builder used a sql database to manage all of the query optons displayed to the user. This same component was also used in several other projects developed at MSC.
  • Export csv file of name address, phone, email and campaign tracking information.
  • Add, Update and Delete CRM information.
  • Sales Force region management.
  • Track Marketing activity and response for each customer.